How are you connecting with your target market? Are you using advertising, personal selling, public relations, publicity, direct marketing and/or sales promotion? Do you have a Yellow Book ad?
Are these methods working for you? Is your business increasing?
Times have changed. Traditional marketing programs no longer work for entrepreneurs and small businesses. Your customers probably haven’t opened up a Yellow Book in 5 or more years. How do you find them in 2011? How do they find you in 2011?
You might already be on the web, however a website is not enough. In 2011 your potential customers find you via Social Media Marketing. Web 2.0. The internet provides a set of tools such as Twitter, LinkedIn, Google+ and Facebook that allow companies and individuals to build social and business connections, to share information and collaborate on projects online. These programs center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A company message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
These tools offer remarkable new opportunities to engage consumers. If only you knew how to do it. If only you had the time to do it.
Move your advertising budget to Social Media and hire Stacey to manage your Social Media Campaigns.